TRAVEL RETAIL NEWS

Sept: 2024 Travel with Taste…with Butlers Chocolates

As a key player in travel retail confectionery, Irish family-owned company, Butlers Chocolates is dedicated to bringing luxurious, delicious tasting, premium chocolates to travellers worldwide.

This year at TFWA Cannes Exhibition, Butlers will introduce a new and exquisite white chocolate experience with their new White Chocolate Collection. The sophisticated collection of 16 mellow, velvety white chocolates includes Butlers Chocolate Café customer favourites such as White Chocolate Flake, Almond Café, Vanille and Latte. Crafted using sustainably sourced cocoa married with delightful ingredients and textures, this line complements the already well-established range of Café Collection boxes, currently available in Caramel and Nut, Salted Caramel and Milk Chocolate formats. This range works very well merchandised as a group.  

 

Another new treat for white chocolate lovers is Butlers’ incredible new 75g white chocolate Salted Almond Crunch bar. This scrumptious chunky filled bar features white chocolate with luscious salted almond praline and richly textured, crunchy almond and butterscotch pieces.

Butlers is well known for its uniquely Irish range of chocolates flavoured with famous Irish spirits including Irish Cream and Irish Whiskey. This year’s exhibition will see a fresh new look unveiled for this range across gift boxes, sharing packs and chocolate bars. This contemporary new design will be introduced to all the company’s GTR outlets over the coming months.

Also, premiering at the show, Butlers will serve up its latest collection of premium gin chocolates, meticulously crafted by the Butlers chocolate mixologists with Drumshanbo Gunpowder Irish Gin. The unique assortment features the original aromatic Butlers Gunpowder Gin truffle alongside new Sicilian Citrus and Californian Orange varieties all crafted in Butlers rich, velvety milk chocolate and offering a luxurious taste experience.  

The environment, sustainability and impact on the planet are at the heart of the company’s decisions and actions. All Butlers Chocolates are made using sustainably sourced cocoa and carefully selected ingredients and presented, as far as possible, in recyclable packaging. The company is on a journey to better serve the planet and its people and play its part to protect the future.    


Bite Sized Indulgence at Cannes 2023

Butlers Chocolates, Ireland’s foremost premium chocolatier, are set to unveil some delicious new confections at TFWA Cannes this year. 

Pretty in Pink

Introducing a beautiful new collection of 16 exquisite dessert-inspired chocolates.

The crowd-pleasing favourites include; white chocolate Salted Almond Crocant, Red Velvet and Orange Bombe, all beautifully arranged in a gorgeous blush pink box and matching sleeve featuring captivating chocolate imagery depicting the delicious alcohol-free selection.

This new line will enhance the already successful Milk chocolate and Caramel & Nut Collections currently available in many Travel Retail locations. 

 

TRAVEL RETAIL EXCLUSIVE SHARING BAGS

The Butlers team will also feature their delicious new collection of luxury assorted Mini Chocolate bars at this year’s exhibition.

The contemporary travel retail exclusive collection features Butlers most celebrated milk, white and dark chocolate bar varieties in a personal sized mini bar format. Each bag contains 6 delectable flavours including White Coconut & Almond, Salted Caramel and 40% Milk Chocolate.

Each individually wrapped mini bar is crafted using sustainably sourced cocoa, no palm oil and only natural ingredients and flavourings.

Presented in convenient, re-sealable, recyclable pouches, each features a bumper collection of 50 and 35 Butlers favourite mini bars.

There is also a dark chocolate edition with Butlers intensely dark higher cocoa content mini bars - a wonderful gift for discerning chocolate lovers everywhere.

This new range is already available in a number of high profile locations including Dubai Duty Free and ARI The Loop at Dublin Airport.

 Visit Butlers Chocolates at Green Village – Stand H50

2022

Butlers Chocolates will reveal its latest collaboration with Drumshanbo Gunpowder Irish Gin at this year's TFWA World Exhibition in Cannes (Green Village H50).

The premium range, designed for gifting, includes an eight-piece chocolate truffle box, 40% milk chocolate bar and 75g lemon truffle-centred bar. The products combine Butlers milk and white chocolate with the Irish gin brands’ 12 botanicals, gunpowder tea and a hint of Sardinian citrus.

Butlers will also feature new flavours, including 70% dark chocolate mint truffle discs, milk chocolate Almond & Coconut pieces, chewy caramels in creamy milk chocolate and salted dark chocolate in its Tasty Pieces snacking range. Crafted using sustainably sourced cocoa, the Tasty Pieces are palm oil-free, with natural ingredients and flavourings and are presented in resealable, recyclable packaging.

Butlers targets ‘time-poor travellers’ with its new Protein+ Chocolate collection, featuring dark chocolate in Dark Chocolate Truffle, Coconut Truffle, Raspberry, Orange and Salt Caramels flavours.

During the Cannes show, Butlers will also showcase new on-pack iconography, designed to communicate the brand’s product attributes in a clear and simple way, while also creating strong shelf stand-out.

2021: Butlers return to Cannes with some exciting new launches

Butlers Chocolates is preparing to reveal a number of delicious new informal chocolate gifts at TFWA, Cannes this autumn. The Butlers team are looking forward to attending this year’s show and reconnecting with customers and industry friends.

Tasty Pieces

Tasty Pieces are one of the delicious new collections that the company will feature this year. Perfect for self-treat or a thoughtful little gift, Tasty Pieces are little morsels of deliciousness in milk, dark and white chocolate. The range is bagged in resealable pouches, designed using a modern, striking colour palette. Recently launched on the domestic market where they are performing well, they will be launched in travel retail in the coming months.
 

Truffle Range Extension

Individually wrapped truffles have been a popular part of Butlers portfolio. This year sees 3 new flavours added to the extensive collection of 300g tapered boxes. These are based on some of Butlers most popular recipes and include Milk Truffle, Honeycomb Crisp and Milk Salted Caramels.
 

Irish Atlantic Sea Salt

Drawing on the company’s heritage in the Emerald Isle, Butlers will also introduce 2 new items crafted with Irish Atlantic Sea Salt. These include a dark chocolate bar studded with crystals of salt and a box of milk chocolate caramels flavoured using this fine ingredient.

All of these launches are alcohol-free and are suitable for sale worldwide.


 

Prestigious Travel Retail Award for Butlers Platinum Collection

Butlers Chocolates were recently thrilled to be awarded a Travel Retail Award for Best Confectionery Product for the stunning Platinum Collection. The inaugural awards showcase the best in class in Travel Retail, as voted for by 5000 travelling consumers from all over the world.

The Platinum Collection was created for chocolate lovers looking for something unique and special - a chocolate gift beyond the ordinary, reflecting the care and thoughts of the gift buyer. The Platinum Collection is the perfect choice for customers looking for a gift with beautiful packaging and delicious classic and contemporary chocolates, working together to create a truly memorable experience for the recipient. The stunning colours and various textures of this beautiful box from Butlers Chocolates, make this chocolate selection a magnificent gift for all ages.

 

Butlers Chocolates introduce Asian inspired Chocolate Collection at TFWA AP

Butlers Chocolates, Ireland’s premier family-owned chocolatier, have created an irresistible new assortment of luxury chocolates and presented them in elegant, sophisticated ivory gift boxes with a sleeve in rich metallic tones of gold and bronze. The sleeve has a distinctive Art Deco feel with an elegant hoop-shaped reveal featuring 3 signature chocolates. The chocolates, which are crafted with the finest of ingredients, have been designed using popular Asian flavours including Green Tea, Spiced Chai and Mango & Lemongrass. Butlers Chocolate Collection will be available in 3 sizes.